Today Apple made magic happen. It wasn’t with the announcement of a new product, but rather an introduction of the newly updated iPod Touch. The new Touch was shown along with the iPod nano With Multi-Touch Interface, the fourth generation iPod shuffle and the smaller, faster Apple TV with a $99 price tag. All of the new products are attention grabbing gadgets, but the new iPod Touch has got the refinements and additions I’ve writing about since Day One when the first Touch was launch.
First the new iPod Touch has added the camera it sorely needed plus added on another forward camera facing to make video conferencing and chat with the FaceTime software. The rear facing camera can capture VGA quality photographs and 720p HD video in H.264 format at 30 frames per second (fps). The front facing camera delivers VGA-quality photos and video up to 30 fps. To edit the video on the iPod Touch you can download to a computer or add the iMovie app for $4.99 and you can edit your HD video on the spot.
What About the Droid?
One thing Google and their development partners can take away from the iPod Touch is that they can not ignore the MP3 player market if they want the number Android users to rival iPhone OS users.
On January 5 of this year marked 3 billion apps downloaded from iTunes, 70% of those were paid downloads. Most reports have that the iPod Touch units make-up 25% to 36% of the iTunes Store purchases. A niche market worth hundreds of million dollars and right now only one company has it’s toes in the water.
Apple’s makeover did not stop with the camera upgrade. The next and probably the most important improvement is the microprocessor has been swapped out for the new Apple A4. Apple A4 is a package on package (PoP) system-on-a-chip (SoC) designed by Apple and manufactured by Samsung. It combines an ARM based CPU with a PowerVR graphics processing unit (GPU) with an emphasis on power efficiency. No clock speed was mentioned of available during the announcement, but the A4 chip in the iPad and iPhone 4 has a published speed rating of 1 gigahertz (GHz). The chip’s “Hummingbird” core was designed by Intrinsity (now part of Apple) and Samsung and is able to reach higher speeds (read Overclocking) and still remain true to Cortex-A8 provided by ARM.
The video quality on the previous Touch iPods has always been outstanding, but when the units were used as an eBook reader it cause a little eye fatigue. Apple future proofed the video with the new Retina display that packs 960 x 640 pixels at 326 pixels per inch for pixels which is four times the dpi of prior iPod Touch displays. The pixels are so small that it is nearly impossible for the bare eye to see where one pixel ends and the next begins under normal viewing. The results are razor-sharp and colors are strikingly vivid. The Retina LCD with LED backlit screen draws less battery power than the previous models.
The last highlight I’ll touch on is the addition of social gaming to the upcoming iPhone Operating System (iOS) 4.1 release. Second, Third and Fourth Generation iPod Touch model will see Game Center app on their home screens. In the Game Center users can sign-in with their Apple ID and start playing in solo, one on one or league play. Players are also able to invite or challenge their friends (with an iOS4.1 device) to play along.
The Game Center is sign that Apple realizes that games, especially gaming in the social environment is a huge market. Mobile gaming has been around for many years with Nintendo being the market leader, but Apple has two advantages over the Nintendo’s DS model – 1.) instant access to purchase new games and 2.) more ways for player interact. A year from now we may be talking about Apple as the market leader in the mobile and social game sectors. In the Christmas 2010 ad cycle be prepared to be bombarded with iPod Touch ads with prominent gaming images. On the plus side the most expensive games on the iOS 4.1 system is still 75% than buying a Nintendo DS game.
Overall I think the new iPod Touch is as about as perfect as it gets for an all-in-one gizmo. It surfs the Internet, handles e-mail, records videos, takes photographs (not at a resolution I would like), rent or purchase major release movies in HD that you can watch anywhere, allows voice and video conversations without an expensive cellular contract, runs hundreds of thousands of programs that range from word processing to niche areas like collecting comic books, has both WiFi and Bluetooth wireless connectivity and much more. Having a starting price of $229.99 it is cheaper than a laptop and far more portable. There are still a few tweaks I’d love to see, but for now the 4th go-around of the Touch will keep you productive and entertained until more features arrive.
Android it’s time to get in the portable touch entertainment sector.





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